Bas Brand ~ strategist for brands on a mission
Way more impact with your brand
I’m here for brands that make a difference. Brands that want to push boundaries are driven by the most important developments on our globe.
In more than 250 projects I was the forefront fighter in digital transformation and innovation. Most of all I enjoyed solving wicked problems.
For the last 10 years, I have focused on strategic business challenges: working with brands that want to start up, grow and innovate, and make a real impact. What do I do? I challenge organizations to be curious, creative, and critical.
Today: CMO at the Dutch Cancer Society KWF
At the moment I work for KWF as their Chief Marketing Officer. The Dutch Cancer Society not only funds cancer research but also strives for the better quality of life for patients and their loved ones.
Branded before
Retail | FMCG | Financials | Public sector | Service providers | Foundations and associations | Media | Healthcare
Albert Heijn
T-Mobile
TMG
Interbank
MWG
TheEarlybirds
Philadelphia
Parnassia
OnMarc
Bouwinvest
Unilever
デンヨー
MinBZK
MinVROM
MinAZ
Pentax
InHolland
ABIRD
Branded before
Retail | FMCG | Financials | Public sector | Service providers | Foundations and associations | Media | Healthcare
“A very creative mind that can think beyond the boundaries within which an organization is used to looking.”
“Bas has a contagious enthusiasm.”
“Bas is a pro-active, enthusiastic and professional senior with astrong commercial drive.”
“Bas makes us stretch as much as possible. He dares to ask the most critical questions.”
“A true firestarter.”
“Bas is analytical, result-oriented and decisive.”
“Bas is very creative, positive, relaxed and result-oriented at the same time.”
“Additonal value is his extraordinary creativity.”
“Bas breaks through routines and dares to tackle underlying problems.”