Bas Brand ~ strategist for brands on a mission

Way more impact with your brand

I’m here for brands that make a difference. Brands that want to push boundaries are driven by the most important developments on our globe.

In more than 250 projects I was the forefront fighter in digital transformation and innovation. For the last 10 years, I have focused on the biggest strategic challenges: with brands that want to start up, grow and innovate, and make a real impact. What do I do? I challenge organizations to be curious, creative, and critical.

Today: CMO at the Dutch Cancer Society KWF

At the moment I work for KWF as their Chief Marketing Officer. The Dutch Cancer Society not only funds cancer research but also strives for the better quality of life for patients and their loved ones. That’s why we involve millions of people to invest time, money, and attention in our mission.

KWF Logo

Branded before

Retail | FMCG | Financials | Public sector | Service providers | Foundations and associations | Media | Healthcare

UWV logo
TMG logo
Hartstichting logo
Rijksoverheid logo

Albert Heijn

T-Mobile

TMG

Interbank

MWG

TheEarlybirds

Philadelphia

Parnassia

OnMarc

Bouwinvest

Unilever

デンヨー

MinBZK

MinVROM

MinAZ

Pentax

InHolland

ABIRD

Branded before

Retail | FMCG | Financials | Public sector | Service providers | Foundations and associations | Media | Healthcare

Klanten Bas Brand

“A very creative mind that can think beyond the boundaries within which an organization is used to looking.”

“Bas has a contagious enthusiasm.”

“Bas is a pro-active, enthusiastic and professional senior with astrong commercial drive.”

“Bas makes us stretch as much as possible. He dares to ask the most critical questions.”

“A true firestarter.”

“Bas is analytical, result-oriented and decisive.”

“Bas is very creative, positive, relaxed and result-oriented at the same time.”

“Additonal value is his extraordinary creativity.”

“Bas breaks through routines and dares to tackle underlying problems.”