Bas Brand ~ strategist for brands on a mission

Available for new challenges from Jan 1st 2025!

Bas BRand

Are you ready to break barriers and find new trails? Bas Brand is the go-to strategist for creating more brand equity value, a rationalised portfolio, and the sharpest defined business strategy. He will bring outside and inside the box thinking, and a highly results-driven approach.

Bas has served as a consultant, executive coach, and leadership team member for established commercial companies, innovative start-ups, and ambitious non-profits.

Get in touch

Bas Brand in Marketing Tribune
Bas Brand neemt namens KWF een cheque in ontvangst

Available for new challenges

I’m gearing up for the next chapter in my professional journey.

After 4 years of working for the biggest non-profit brand in the Netherlands and being part of so many exciting small and big steps, it is time for new adventures. December 31 will be my last day as CMO for KWF, I will be a supporter for life.

I’ll be open to new opportunities and projects in the new year. Over the next few months, I’m aiming to have at least 10 (virtual) coffee meetings to explore fresh challenges. Feel free to call or WhatsApp me if you’d like to connect.

“As a student I had a machine print out my first business cards. It simply said: wizard. 25 years later I still believe in great results, but I feel that I have mastered the balance between magic, hard work and patience.”

Branded before

Bas Brand has nearly 25 years of experience working with ambitious brands across a wide range of sectors.

Leadership

Committed to results. Energizing teams to break barriers
and have more fun.

Brand & business consultancy

Showed the way. Sharing expertise
to solve wicked problems.

Executive coaching

Walked along. Getting away from day-to-day tactics and focusing on the bigger picture.

Talks

Connected with new people. Sharing personal stories and trying to stay under 170 wpm.

Rijksoverheid logo
UWV logo
TMG logo

Feedback

“Brilliant, brilliant, brilliant.”

“Bas has a contagious enthusiasm.”

“Bas is a pro-active, enthusiastic and professional senior with astrong commercial drive.”

“Bas dares to ask the most critical questions.”

“A true firestarter.”

“Bas is analytical and very result-oriented.” – Management Drives test result

“Helped us define our digital strategy with a lot of business acumen!”

“Bas is very creative, positive, relaxed and result-oriented at the same time.”

“Additonal value is his extraordinary creativity.”

“Bas breaks through routines and dares to tackle underlying problems.”