Bas Brand ~ available* for brands on a mission

Bas BRand

Bas Brand is your trusted strategist for shaping ambitious visions, harmonising short- and long-term goals, and unlocking peak business performance. Building value for your brand.

Known for his analytical thinking and a highly results-driven mindset.

Bas Brand (1974) has served as a strategic brand and business consultant, executive coach, and leadership team member for established commercial companies, innovative start-ups, and ambitious non-profits.

Building brand value

Leadership

Growing teams that break barriers and have more fun.
Drive customer-centric thinking, nurture innovative mindsets, ensure financial accountability, and foster a culture of ambition and autonomy.

Consultancy & coaching

Sharing 25 years of experience in branding, marketing, communication, and technology.
Deliver strategic and practical solutions for ambitious companies and people.

Talks

Energizing audiences with personal stories and insights on breaking barriers. Sharing innovative strategies and bold ideas to spark honest and meaningful conversations, all while keeping it under 170 wpm.

Get in touch

2025 update. Preparing for new adventures

I’m excited to embark on the next chapter of my professional journey! After four enriching years dedicated to the Netherlands’ largest non-profit as their CMO, I’m ready to explore new opportunities.

The possibilities ahead feel boundless! I’m eager to take on a new leadership role, this is my wishlist:

  • CMO, Head of Marketing for a dynamic, growth-focused brand seeking fresh leadership energy.
  • CEO for a small to midsized organization aiming to scale or reposition.
  • Chief Purpose Officer for a large, established organization with bold, progressive ambitions.

While finding the perfect match, I’ll embrace variety for a while: a mix of consultancy, insightful projects, and a touch of stage time.
As you can tell, I’m in discovery mode. Feel free to call or WhatsApp me if you have an exciting challenge in mind.

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Branded before

Bas Brand has nearly 25 years of experience working with ambitious brands across a wide range of sectors.

Rijksoverheid logo
UWV logo
TMG logo

“Bas has a contagious enthusiasm.”

“Bas is a pro-active, enthusiastic and professional senior with astrong commercial drive.”

“Brilliant, brilliant, brilliant.”

“Bas dares to ask the most critical questions.”

“Bas is analytical and very result-oriented.”

“Helped us define our digital strategy with a lot of business acumen!”

“Bas is very creative, positive, relaxed and result-oriented at the same time.”

“Additonal value is his extraordinary creativity.”

“Bas breaks through routines and dares to tackle underlying problems.”

Saying stuff: MT/Sprout | Nima Marketing Day | Adweek | Business Insider | ING Newsroom | Adformatie | Emerce | Marketing100 | Gouden Loekie | Interview CMO Studio | Interview MarketingTribune | Marketingfacts | Aanjagers podcast | Goodlife radio