Bas Brand ~ strategist for brands on a mission

Bas Brand CMO bij KWF

Looking for me?

Quick intro. I’m Bas Brand. I specialize in creating brand equity value, rationalizing portfolios, and aligning business strategies. With over 20 years of experience, I have served as a consultant, executive coach, and leadership team member in various industries and organizations.

Get closer

Today: CMO at KWF

At the moment I am full-time employed at The Dutch Cancer Society KWF as their Chief Marketing Officer. KWF funds research into better cancer treatments and detection methods. We also strive for a shift in cancer prevention and a better quality of life for patients and their loved ones.

KWF Logo
Bas Brand in Marketing Tribune
Bas Brand neemt namens KWF een cheque in ontvangst

I am drawn to highly ambitious people, driven by curiosity and optimism.

Branded before

Consultancy, interim management & executive coaching

Retail | FMCG | Financials | Public sector | Service providers | Foundations and associations | Media | Healthcare

UWV logo
TMG logo
Hartstichting logo
Rijksoverheid logo

Albert Heijn

T-Mobile

TMG

Interbank

MWG

TheEarlybirds

Philadelphia

Parnassia

OnMarc

Bouwinvest

Unilever

デンヨー

MinBZK

MinVROM

MinAZ

Pentax

InHolland

ABIRD

Branded before

Consultancy | Interim management | Coaching

Retail | FMCG | Financials | Public sector | Service providers | Foundations and associations | Media | Healthcare

Klanten Bas Brand

“A very creative mind that can think beyond the boundaries within which an organization is used to looking.”

“Bas has a contagious enthusiasm.”

“Bas is a pro-active, enthusiastic and professional senior with astrong commercial drive.”

“Bas makes us stretch as much as possible. He dares to ask the most critical questions.”

“A true firestarter.”

“Bas is analytical, result-oriented and decisive.”

“A lot of Business acumen!”

“Bas is very creative, positive, relaxed and result-oriented at the same time.”

“Additonal value is his extraordinary creativity.”

“Bas breaks through routines and dares to tackle underlying problems.”