Lead your brand to next levels
I’m here for brands that want to push boundaries. Make a lasting impact on people, societies and our planet.
In more than 250 projects I was the firestarter of transformation of marketing and business. Making sense of political, economic, social and technological trends. Staying away from hypes.
I love solving complex problems and finding the path to actually starting up, scaling, or transforming the way you do business. Let me challenge you to be more curious, creative, and critical. And take the right steps at the right time.
Your burning question: is Bas Brand available for my wicked problem?
Today: CMO at KWF
At the moment I am full-time employed at The Dutch Cancer Society KWF as their Chief Marketing Officer. KWF funds research into better cancer treatments and detection methods. We also strive for a shift in cancer prevention and a better quality of life for patients and their loved ones.
Branded before
Consultancy, interim management & coaching
Retail | FMCG | Financials | Public sector | Service providers | Foundations and associations | Media | Healthcare
Albert Heijn
T-Mobile
TMG
Interbank
MWG
TheEarlybirds
Philadelphia
Parnassia
OnMarc
Bouwinvest
Unilever
デンヨー
MinBZK
MinVROM
MinAZ
Pentax
InHolland
ABIRD
Branded before
Consultancy | Interim management | Coaching
Retail | FMCG | Financials | Public sector | Service providers | Foundations and associations | Media | Healthcare
“A very creative mind that can think beyond the boundaries within which an organization is used to looking.”
“Bas has a contagious enthusiasm.”
“Bas is a pro-active, enthusiastic and professional senior with astrong commercial drive.”
“Bas makes us stretch as much as possible. He dares to ask the most critical questions.”
“A true firestarter.”
“Bas is analytical, result-oriented and decisive.”
“Bas is very creative, positive, relaxed and result-oriented at the same time.”
“Additonal value is his extraordinary creativity.”
“Bas breaks through routines and dares to tackle underlying problems.”
Featured in media: Business Insider | ING Newsroom | Adformatie | Emerce | Marketing100 | Gouden Loekie | Interview CMO Studio | Interview MarketingTribune | Marketingfacts